

Create a luxury campaign "Back in time", through visual narratives in the form of a micro movie & GIF design for Tory Burch in Taiwan area.
LXFM 740 - Visual Narrative for Consumer Engagement


OVERVIEW
This project is to create a luxury campaign through the forms of a micro movie and GIF centered around the topic "Back in Time" for the luxury fashion brand Tory Burch in 2021. Tory Burch is an American mid-level luxury fashion brand founded by fashion designer Tory Burch in 2004 based in Manhattan, New York. The project aims to recall the target customers' passion and joy before the COVID 19 through selected iconic items - T Monogram Bucket Bag, Kira Bag, Satchel Bag, and Eleanor Bag to bring them back in time filled with hope, brightness, and happiness. The scene starts from the current status under the pandemic fulling of uncertainty and depression, and transits into the bright sceneries with smiling, colorful blossom, and vibrancy in the old days. Through the re-presentation of the iconic and classic bags, TORY BURCH re-evoke the target audience's emotion of hope, bringing them back in time to immerse in the gorgeous moments.